BA (HONS) BUSINESS STUDIES UNIVERSITY OF WEST LONDON

BA (HONS) BUSINESS STUDIES UNIVERSITY OF WEST LONDON

Description

Course Plan: 3 years

I year
• Business Accounting
• Business Analysis
• Business Environment
• IT for Business
• Law for Business
• People and Organisations
• Principles of Marketing

II year
• Consumer Behaviour
• Entrepreneurship and Innovation
• Human Resource Management
• International Marketing Management
• Marketing Communications
• Marketing Planning
• Operations Management
• Personal Development
• Strategic Management

III year
• Strategic Management
• International Trade, Finance, and Investment
• Business Research Project (year-long)
• International Business
• Managing Small and Medium-sized Enterprises

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